Editor-in-Chief, Â鶹ɫÇ鯬

A national expert on colleges and graduate schools, Rob has a 34-year career in higher education. He is a publisher, editor, author, lecturer and media contributor, and a former college admissions administrator.
As Editor-in-Chief at Â鶹ɫÇ鯬®, Rob oversees the company's of 150+ books distributed by Penguin Random House. They include test prep, college admission, and study guides. He is author of four books: The Best 391 Colleges (the new edition, The Best 392 Colleges, will be available August 18), College Admission 101, Colleges That Create Futures, and The Best Value Colleges.
It is his interactions with students, parents, and educators, however, that Rob cites as his most inspiring professional experiences. He delivers more than 100 talks a year to audiences of students, parents, and counselor/advisors. He has visited more than 1,200 high schools and 1,000 colleges and graduate schools.
Rob leads panel discussions and gives presentations at regional and national conferences including the National Association of College Admission Counseling and the SXSW EDU Conference & Festival. He has also delivered commencement addresses at three universities.
As director of Â鶹ɫÇ鯬 surveys, Rob has polled millions of students for the company’s annual college and graduate school rankings that are entirely based on student feedback about their schools. He also directs the company’s surveys of school administrators and its annual College Hopes & Worries Survey, now in its 24th year, which polls more than 10,000 college applicants and parents of applicants.
Rob has hosted 150+ videos on Â鶹ɫÇ鯬's popular which has 325,000+ subscribers. Among them are , , and .
Sourced on college topics by the AP, New York Times, Chronicle of Higher Education and other media, Rob has also appeared on hundreds of broadcasts including more than 35 segments on NBC TODAY. Hoda Kotb, the show's former co-anchor, once introduced him saying “He talks. We listen!” Rob has also been on ABC, CBS, CNN, FOX, NPR, and PBS programs and he is a frequent guest on Teen Kids News, an Emmy Award-winning syndicated show.
Rob earned his B.A. at Drew University (NJ) and serves on its Board of Trustees. Prior to joining Â鶹ɫÇ鯬 in 1999, he was a college admissions administrator at Wagner College (NY) for six years. A resident of Manhattan, he is a New York City history buff and an avid runner.
Some of Rob's 2026 national media interviews include:
- NBC TODAY, "How to Help Your Kids Navigate College Admissions Pressure," February 25, 2026,
- CNBC "College Sticker Prices top $100,000 at 16 Schools—but Many Students Pay Significantly Less," June 10, 2026,
- The Washington Post, "The SAT has surged in popularity. The ACT is making changes," January 18, 2026,
- Teen Kids News, "," March 3, 2026
About Â鶹ɫÇ鯬
Â鶹ɫÇ鯬 is a leading tutoring, test prep, and college admissions services company. Every year, it helps millions of college- and graduate school–bound students as well as working professionals achieve their education and career goals through its many education services and products. These include online and in-person courses delivered by a network of more than 4,000 teachers and tutors; online resources; a of more than 150 print and digital books published by Penguin Random House; and dozens of categories of school rankings. Founded in 1981, Â鶹ɫÇ鯬 is now in its 45th year. The company’s brand, now in its 25th year, is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 29 million tutoring sessions. Â鶹ɫÇ鯬, U.S.-owned and operated, is headquartered in New York, NY. The company is not affiliated with Princeton University. For more information, visit PrincetonReview.com and the company's Media Center. Follow the company on (@theprincetonreview), (the-princeton-review), (@ThePrincetonReview), and (@princeton.review).
ACT® is a trademark registered and owned by ACT, Inc.
SAT® is a trademark registered and owned by the College Board, which is not affiliated with and does not endorse Â鶹ɫÇ鯬.
Franek is pronounced FRAN-ik.
No photo credit is needed for this headshot.
Contact: Jeanne Krier, Media Relations Director for Â鶹ɫÇ鯬, pressoffice@review.com
Updated July 2026